top of page

Articles
Search


It was right under my nose!
The definition of the idiom “it was right under my nose” is - something that is visible and should be seen but is not noticed or found....

Greg Hungerford
Oct 31, 20222 min read


Can I Borrow Your Mower?
We’ve all heard the stories about the guy who borrows their neighbour's or friend's mower, hedger, whipper snipper … and “forgets” to...

Greg Hungerford
Oct 26, 20224 min read


Getting Money out of a Piggy Bank
Desperate to get the money together to buy the latest XBox game, Freda was madly shaking her Piggy Bank. Ironically, when a coin did...

Greg Hungerford
Oct 19, 20225 min read


It’s the Coaches Fault
In the modern day, the role of the football coach (across all codes) is a tough one. Whilst they are included in successes, they are the...

Greg Hungerford
Oct 17, 20223 min read


Getting the (Marketing) Mix Right
As any professional chef will tell you, the secret to top-notch culinary dishes is quality ingredients and combining them in the right...

Greg Hungerford
Oct 12, 20225 min read


There’s a Hole in My Bucket
Many businesses are so intent on looking at the level of water in their bucket (cash on hand) that they forget about flow. And there are...

Greg Hungerford
Oct 5, 20226 min read


Watch Your Step!
A common sign on train platforms or dimly lit passageways is “watch your step” or “mind the gap”. It is a reminder to think about our...

Greg Hungerford
Oct 3, 20223 min read


A Rose By Any Other Name
Sometimes in life, we get bamboozled, confused, put off or turned off by phrases, jargon, terminology and technical lingo that we don’t...

Greg Hungerford
Sep 28, 20223 min read


Social Media – The New Idiot Box?
When television started to come to prominence in the 1950s, there were many critics. Some said that TV destroyed the sense of community,...

Greg Hungerford
Sep 21, 20225 min read


Just Build a Bridge – Plan It!
In the family of Business Plans (Strategic, Operational, Work, Team and Individual), Operational Plans play a pivotal role. They are the...

Greg Hungerford
Sep 21, 20223 min read


I Didn’t Know I Had Options?
When it comes to making asset and equipment procurement decisions how many of your SME clients would be honest and say “I didn’t know I...

Greg Hungerford
Sep 13, 20223 min read


Offering Them a Snickers Probably Won’t Help
The Snickers chocolate bar advertising campaign of the 2010s showed grumpy people in confrontational situations. Situations that were...

Greg Hungerford
Sep 5, 20223 min read


Cash is King!
In the mid-1980s, the Australian tennis player Pat Cash was a good tennis player. But he knew he could get better. So, he worked on his...

Greg Hungerford
Aug 31, 20222 min read


Know When To Hold ‘Em …. And Know When To Bloody Hug Them!
In his song, “The Gambler”, Kenny Rogers muses the importance of understanding when to play your hand and when not to. Know when to hold...

Greg Hungerford
Aug 25, 20223 min read


Want to add value – Look in the mirror!
At next Tuesday’s club managers webinar on member service excellence (https://www.elevateb.com.au/club-managers-webinar), there are two...

Greg Hungerford
Aug 17, 20222 min read


“We Really Connected at an Emotional Level”!
It sounds like a line from a reality TV show and one you wouldn’t expect to see on a member survey or feedback form. However, research is...

Greg Hungerford
Aug 1, 20223 min read


Swotting up for your PD
During the latter parts of my years at high school, I distinctly remember my parents urging me (sometimes quite earnestly) to “swot up...

Greg Hungerford
Jul 18, 20223 min read


Avoid Professional “Sheep Dip” Development
Sheep Dipping is a process used by farmers where they dip their sheep into pesticides to protect them from infection. It’s a professional...

Greg Hungerford
Jul 4, 20222 min read


Why not try Astrological Club Management?....... Don’t.
I’m not a big fan of categorising people into boxes and whenever I’m asked, “What star sign are you”, I feel my eyes roll to the back of...

Greg Hungerford
Jun 17, 20223 min read


Am I a Club Manager or a Juggler in a Circus?
Dr Edward De Bono, famous for his concepts and theories on critical and lateral thinking, once said “The main difficulty of thinking is...

Greg Hungerford
Jun 6, 20222 min read
bottom of page
