top of page

Is 2024 Your Year For Professional Development?

In today's rapidly evolving and competitive hospitality and club industry, the quest for success is an ongoing journey. To stay ahead of the curve and remain cutting-edge, clubs should ensure they continue to develop key personnel through strong professional development training programs. It’s not just an option but a strategic necessity.

For many years, elevateB, as an education partner of the Club Managers' Association of Australia (CMAA), has been delivering the unique and comprehensive Club Managers Leadership and Management Program (the Program).  

Appropriate for both aspiring club managers and seasoned professionals, the Program is acknowledged as a key to unlocking a club’s full potential and achieving long-term success. Feedback from participants and graduates demonstrates a strong alignment between the aims and objectives of the Program and a Club’s goals and targeted outcomes.

  1. Adaptability in a Dynamic Environment: The club industry is constantly changing, driven by economic forces, legislative pressures, technological advancements and market trends. Club Managers who can adapt and lead teams through these changes are the ones who add genuine value to their clubs. The Program equips individuals with the tools, techniques, concepts, models, skills and knowledge needed to navigate a dynamic environment.

  2. Practical Application: The key components of the Program are the practical activities that ask participants to apply learnings to their club’s environment and context. On a daily basis, clubs are faced with opportunities, issues, options and problems that need exploration, solution or redress.  Developing critical and creative thinking skills and considering how to implement ideas and actions in the club are highly beneficial managerial competencies. The Program encourages independent problem-solving and a continual improvement approach to leading clubs into the future.

  3. Increased Job Satisfaction: Engaging in the Progam is not just about improving club management skills and outcomes; it's also about personal fulfilment. Learning new things and overcoming challenges contribute to a sense of accomplishment and job satisfaction. When individuals are satisfied with their work, they are more likely to be motivated, productive, and committed to their clubs. The Program, therefore, becomes a powerful tool for both personal and professional fulfilment.

  4. Staying Competitive: In an industry where competition is fierce, staying competitive is not just an option—it's a prerequisite for success. Clubs value individuals who invest in their professional growth. And, individuals respond to clubs that support them in their developmental needs. Undertaking the Program demonstrates a commitment to staying relevant and contributing to club and individual success.

  5. The Active Certified Club Managers Award (ACCM): The CMAA’s ACCM award demonstrates a commitment to superior professionalism, upholding industry ideals and the pursuit of continued learning. These merits help boost your professional credibility and prestige within your club, across the industry and with club members and rival clubs. The Program meets the educational criteria, required in conjunction with experience and industry activity, for attaining the ACCM.

The decision to undertake the Program is an investment in yourself, as an individual and for the club, as a business entity. It is a commitment to continuous learning, adaptability, and both personal and club growth. As the club industry landscape continues to evolve, those who embrace professional development opportunities are those who will thrive and achieve lasting business success and individual growth. So, seize the chance to unlock your full potential and embark on a journey of learning and achievement.

For more information on the Club Managers Leadership and Management Program go to

Or, if you have any questions, please get in touch with me at or on 0419 535 956.

bottom of page