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It’s the Coaches Fault

In the modern day, the role of the football coach (across all codes) is a tough one. Whilst they are included in successes, they are the first to be blamed when teams/clubs are struggling or on a losing streak. The challenge of a coach lies in resource management and getting balance across team selections, pre-game preparations and game-day performance.

A coach that spends too much time honing the skills of the star player, may lose the confidence of the other players who are integral in “getting the ball” to the star. They are focussing on one resource to the detriment of not managing other resources.

And it’s not just the individuals on the field the coach needs to worry about. It’s the plethora of others involved in running the team and keeping the wheels of the organisation humming.

Club managers are like football coaches, they need to understand and work with all the resources at their disposal to make their clubs successful.

In the context of clubs and the hospitality industry, a resource is any factor that’s necessary to accomplish a goal or carry out an activity. In short, they are the components that a club needs to operate. Resources include employees, working space, equipment, or capital. Understanding precisely what your club uses is critical in ensuring you are making the most of the resources available, and not missing any holes in your business model.

The resources that a club uses can be broken down into various types. Resource management is the process of allocating resources so that a club can complete its work in the most efficient way possible.

As a club manager, it’s up to you to decide how to best utilise the resources you have available, figure out what additional resources you might need, and determine where resources are being wasted in your club. Resource management is a necessity for any club that wants to remain competitive with its rivals.

Benefits of Resource Management

Good resource management can enable a club to excel. Some of the benefits of managing resources efficiently include:

  • Fewer workplace conflicts. When resources are managed well, teams and individuals feel like they have what they need. When they have what they need, there will be fewer conflicts in the workplace over limited resources. A solid resource breakdown structure also creates the mechanism for conflict resolution within the club, by defining which resources are allocated to specific club objectives.

  • Lower overhead costs. Good resource management involves allocating resources efficiently. When this is done well, there’s less need for micromanagement. If you allocate resources well within your club, you can save money on your administrative costs in the long run.

  • Greater productivity. Efficient resource management extends to all areas of your club. If you’re more efficient in how you’re distributing your club’s resources, the whole club will be able to operate more efficiently. That means getting projects done quickly and with fewer resources overall.

  • Better profits. When you can do your work with lower overhead costs and your teams are more productive, you will have the potential to improve your club’s profits.

  • Improve quality in service and products. Remember that expertise is one of the resources you have available. By ensuring that your club has plenty of expertise, you can deliver the kinds of high-quality service that catch the eyes of your members.

  • Reduced burnout rates. Smart resource management can help you get plenty of output work from your employees without pushing them too far. When employees don’t suffer burnout, it’s easier to keep them around, developing expertise through experience.

Ultimately, clubs that practice good resource management can produce higher-quality work more efficiently and with less overhead. Every club should take a serious look at its practices to find the most efficient systems of resource allocation.

The next club manager's webinar, “Resource Management”, drills down into the different types of resources and discusses the ways club managers may be able to work with and get the most from each resource. Recognising the importance of balance and giving all areas of resource due attention.

If you would like to register and attend, please visit


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